Overview
We are the CJP Group
"At CJ Patel Group, we believe our competitive edge lies in our ability and unwavering desire to evolve. We stay at the forefront of advancements in our industries, fostering innovation and dreaming big to deliver world-class products and services."
1500+ Employees
A company's competitive advantage stems from its willingness and capability to continuously evolve.
Offices
Head Offices in Fiji, Operations across 10 countries
Diversified Business
Delivering world-class products and services.
Diversity
Embracing multicultural, multilingual, and multinational perspectives
ABOUT US
HOW WE BEGAN
The CJ Patel Group began as a vision to deliver world-class products and services across diverse industries. This vision, coupled with adaptability and strategic partnerships, has propelled us into a thriving conglomerate with a significant presence in the South Pacific region.
While our roots trace back to humble beginnings in the early 1900s, C.J. Patel & Company Limited was officially established in 1930. Since then, we have grown and evolved, expanding our operations across 10 countries and embracing various business models from joint ventures to wholly-owned subsidiaries. Our success is a testament to our commitment to quality, innovation, and customer satisfaction.
Our journey is marked by key milestones, including the acquisition of Fiji Dairy Pte. Limited in 2012, and the formation of strategic partnerships with multinational corporations. These milestones have solidified our position as a leading player in the South Pacific business landscape.
Today, the CJ Patel Group encompasses a diverse portfolio of businesses, including food processing and distribution, dairy production, beverage manufacturing, hygiene and cleaning products, automotive batteries, electronic payment solutions, telecommunications, travel services, and logistics.
We are proud of our journey and remain committed to our vision of delivering excellence in everything we do. We are excited about the future and the opportunities it holds for our group and our valued customers.
ABOUT US
The Name Behind the Brands
The CJ Patel Group is a Fiji-headquartered conglomerate with a diverse portfolio of businesses spanning multiple industries. United by a shared commitment to delivering exceptional products and services, the Group operates over 20 companies across 10 countries. This is achieved through adaptable business models, including joint ventures and wholly-owned subsidiaries.
The Group places significant emphasis on its people, recognizing that a highly skilled and experienced workforce, combining local and expatriate talent, is crucial to its success. This is particularly evident in its manufacturing sector, a key growth area for the Group, where stringent systems, procedures, and quality controls ensure the delivery of world-class products.
Beyond its robust internal capabilities, CJ Patel's success is also attributed to strategic partnerships with multinational corporations, enabling the expansion of renowned brands throughout the Pacific region. This blend of internal expertise and external collaboration has solidified the Group's position as a driving force in the Pacific's economic landscape.
Since its establishment in 1928, the CJ Patel Group has grown into a thriving conglomerate, diversifying its business interests across various industries while remaining committed to its founding principles of quality and service. This year, we proudly celebrate over 95 years of operation, marking a significant milestone in our journey.
From our humble beginnings, we have expanded our footprint to encompass a diverse range of sectors, including manufacturing, distribution, retail, and services. Our portfolio boasts an array of renowned brands, both homegrown and international, that have become household names in Fiji and across the Pacific.
Our success story is built on a foundation of strong partnerships, dedicated employees, and a commitment to innovation. We continuously strive to adapt to changing market dynamics, embracing new technologies and business models to meet the evolving needs of our customers.
As we look back on our 95-year legacy, we are filled with gratitude for the trust and support of our customers, partners, and employees. We remain committed to building on this foundation, upholding our core values, and continuing to deliver world-class products and services that enrich the lives of our customers.
Here's to the next chapter in our journey!
Celebrating Over 95 Years of Excellence:
Delivering "Fijian Made" Products:
Our Commitment to Local Industry
The CJ Patel Group is deeply committed to supporting and promoting local industry in Fiji. We firmly believe in the potential of "Fijian Made" products to contribute to the nation's economic growth and global recognition. Our dedication to this cause is demonstrated through various initiatives and partnerships aimed at showcasing the quality and craftsmanship of Fijian goods.
One of our flagship companies, Fiji Dairy Pte. Limited, exemplifies this commitment. As Fiji's national dairy company, it not only manufactures a wide range of dairy products under the popular Rewa brand but also actively supports local dairy farmers. Through promoting best practices and providing resources, Fiji Dairy helps farmers improve milk yield and quality, strengthening the entire dairy value chain.
Furthermore, Viti Foods Pte. Ltd. sources tuna locally for its canning operations, contributing to the sustainable development of Fiji's fishing industry. By partnering with local fishing companies and adhering to responsible fishing practices, we ensure that our products meet the highest standards of quality and sustainability.
Across our diverse portfolio, we prioritize local sourcing and manufacturing wherever possible. This not only supports Fijian businesses and creates employment opportunities but also reduces our reliance on imports, promoting self-sufficiency and resilience.
We are proud to be a part of the "Fijian Made" movement, and we will continue to champion local products and industries, contributing to the growth and prosperity of our nation.
The CJ Patel Group recognizes that our employees are the driving force behind our success. We are committed to fostering a work environment where our team members feel valued, supported, and empowered to reach their full potential.
We invest in our people through comprehensive training and development programs that equip them with the skills and knowledge needed to excel in their roles. We also promote diversity and inclusion within our workforce, recognizing that a diverse team brings a wealth of perspectives and experiences that drive innovation and growth.
Our commitment to our employees extends beyond professional development. We also prioritize their well-being through various initiatives, such as health and wellness programs, employee recognition schemes, and a supportive company culture.
Innovation and Technology
The CJ Patel Group embraces innovation and technology as key drivers of growth and efficiency. We continuously seek new ways to improve our products, services, and processes, leveraging the latest advancements to stay ahead of the curve.
In our manufacturing operations, we have implemented state-of-the-art technologies to enhance productivity, quality control, and sustainability. Our distribution networks are optimized using advanced logistics and supply chain management systems, ensuring timely and efficient delivery of our products.
We also leverage technology to enhance the customer experience, providing convenient online platforms for product information, customer support. Our commitment to innovation and technology ensures that we remain agile and responsive to the evolving needs of our customers and the market.