CJ Patel (Pacific) Pte Limited (CJPP) is the trading arm of the Group, specializing in distribution, sales, marketing, warehousing, and logistics for renowned international brands across Fiji and the Pacific. With its main warehouse in Wailekutu, Lami, and branch operations in Lautoka and Labasa, CJPP ensures comprehensive national coverage, making it the largest FMCG (Fast Moving Consumer Goods) distribution company in the region.

Distribution Network:
CJPP distributes products to all major chain supermarkets in Fiji, CJPP boasts an extensive distribution network serving down-the-line (DTL) retailers, primarily Mom & Dad shops, institutions, and the food service industry across Fiji. The company also distributes imported and locally sourced products to other South Pacific countries,

Key Strengths:

Expertise: Extensive experience in managing multinational brands and fulfilling supplier requirements and expectations.
Comprehensive Value Chain: Managing every aspect from import logistics and warehousing to sales, marketing, distribution, finance, reporting, and analysis.
Operational Efficiency: Proficient in merchandising, sales resources, route planning, and consolidated distribution support.
Economies of Scale: Leveraging a diverse portfolio to deliver greater efficiencies and cost savings.
Market Leadership: Holding more than 60% market share in Fiji's FMCG trade, with wide representation across all major retailers, ensuring no single customer dominates.
Export Division: A well-established export division with broad representation in most South Pacific markets.

CJ Patel (Pacific) Pte Limited is committed to delivering excellence and maintaining the highest standards in the distribution of fast-moving consumer goods throughout Fiji and the South Pacific.